AI for Marketing and Product Innovation – Machine Learning and Artificial Intelligence Applied to Marketing

"Numbers have an important story to tell. They rely on you to give them a voice." ~ Stephen Few, 2016

"Artificial Intelligence will probably most likely lead to the end of the world, but in the meantime,
there’ll be great companies." ~ Sam Altman, 2018

"A real artificial intelligence would be intelligent enough not to reveal that it was genuinely intelligent."
~ George Dyson (attributed), 2014

"Nobody phrases it this way, but I think that artificial intelligence is almost a humanities discipline.
It’s really an attempt to understand human intelligence and human cognition." ~ Sebastian Thrun, 2018

"AI, deep learning, machine learning – whatever you’re doing, if you don’t understand it – learn it. Because otherwise you’re going to be a dinosaur within 3 years." ~ Mark Cuban, 2017

"Every company has big data in its future and every company will eventually be in the data business."
~ Thomas H. Davenport, 2014

"To make robots practical, flaws must be removed. To make robots endearing, flaws must be added."
~ Khang Kijarro Nguyen

AI for Marketing and Product Innovation offers creative talent and marketing professionals a hands-on and highly accessible guide to artificial intelligence (AI) and machine learning (ML). The authors reveal how to harness AI and ML to accelerate product innovation and marketing. The twin engines of AI and ML stand poised to revolutionize the way we sell products and make innovative breakthroughs.

Read an Excerpt

BUY NOW

“Now brands and retailers can think like a customer versus just thinking about the customer. AI for Marketing and Product Innovation arms leaders with the information they need for applying AI and ML to win in today’s digital era.”– Kevin Turner, CEO of Core Scientific, and Vice Chairman, Albertsons Companies; former COO Microsoft

“Fashion defies prediction, but cost-effective delivery requires it. Applying AI to get at the non-conscious drivers that impact consumers gives companies like ours a competitive advantage. Reading this book is the first step to getting there.”– Stef Strack, CEO Rag & Bone, New York

“Brand and Retail marketing today is data universe. Understanding the data, and extracting meaningful insights from it, requires not just algorithms and math, but a deep understanding of the mechanisms of motivation. The book contains numerous techniques that are both pragmatic and innovative.”– Professor Rjiv Lal, Harvard Business School

“The world of consumer marketing has never been more exciting than it is today. This book provides a solid framework for understanding how AI illuminates consumer attitudes and preferences. It’s a must-read for someone who wants to future-proof their marketing careers.”– Keith Weed, Chief Marketing and Communications Officer, Unilever